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COVID-19 and the Practitioner Dietary Supplement Channel: Challenges and Opportunities

Speaker Yadim Medore Published on
Pure Branding's founder and CEO, Yadim Medore, will be speaking on Tuesday, June 30, at a special CRN webinar on dietary supplements within the practitioner channel. Because this event has relevance beyond just the practitioner channel, we encourage all leaders within the supplement industry to attend. Yadim will be sharing important data on why all brands should care about the growing integrative physician market — not just practitioner brands.

Event

“Beyond an Idea: How to Implement Transparency in Your Business” at Natural Products Expo West

Speaker Yadim Medore Published on
Pure Branding founder and CEO, Yadim Medore, will share his experience developing the supplement industry's first consumer-facing transparency program for Gaia Herbs, Meet Your Herbs, which helped to triple their sales in four years; some of the pitfalls to avoid when defining a transparency program; and a sneak peak of recently fielded consumer research on the ROI of transparency.

Event

“Instilling Practitioner Confidence” at The Practitioner Channel Forum

Speaker Yadim Medore Published on
If you’re like most direct-to-practitioner brands, your sales team barely has time to visit the top 20% of accounts that make up 80% of your business. How do you make sure you are connecting personally with the remaining 80% of accounts, instilling confidence so they have an opportunity to grow their business — and yours?

Event

“Big Data: Natural Products Marketers Bare All” at Natural Products Expo East

Pure Branding and SPINS recently conducted their second groundbreaking research study of marketing best practices from natural products marketing decision-makers. In this 75-minute session, you’ll not only discover benchmarks and insights shared candidly by over 300 of your peers, but also what factors predict brand stagnation and what precedes rapid growth for your business.

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“Your Packaging Speaks. What Is It Saying?” at Natural Products Expo East

Your packaging is one of the most important aspects of your marketing strategy. Your eye-catching package design will identify your product and reassure consumers that their purchase is the right one. Find out how your brand measures up, and learn how to communicate the most essential components of your brand through your choice of packaging.

Event

“Entrepreneurship Workshop: How to Sustain a Business” at Slow Living Summit

Once you’ve identified a product or service idea and convinced yourself or funders that there’s a market, fear sets in. Can you actually start, run and grow a business? In this session for budding entrepreneurs, six members of the Organic Trade Association first offer fast-pace, bullet-point tips on how to make it to sustainability. Then, they’ll scatter to six parts of the break room so that you can focus in on the skill set you’re most worried about.

Event

“Sustainable Packaging 101” at Natural Products Expo West

An expert and frequent speaker on the topic, Yadim Medore will share the latest thinking on sustainable packaging — the basics, what’s new and how to make it relevant and participatory for consumers. Joining Yadim will be Mark Heaney from AlterEcho.