NEW! On-demand webinar, "Your Brand & the Post-Pandemic Supplement Consumer"Watch Now


Emerging Brands

Our process transforms the potential of your passion into a powerful brand.

Whether you are a passioniate entrepreneur with a big idea yet to launch, or have been in the market a couple years, you have challenges that are specific to young companies competing in this sophisticated and crowded market.

We understand these challenges because we live in your world. And we know how to help. Since 1999, we have led business-transforming strategies for dozens of leading dietary supplement brands. And since 2017 we have guided (and invested in) emerging DTC supplement brands like Persona Nutrition (acquired by Nestlé Health Science) with brand building and go-to-market strategy.

Act Boldly, Make an Impact

Whether you are about to launch, have launched but the initial market reaction is below expectation, or you are ready for expansion but not sure how, we’ll direct you to strategies and tactics that move the needle.

Our goal is to bring you closer to certainty in the choices you make, so that you’ll be putting your best foot forward when it’s time to allocate growth dollars.

How We Can Help

  • Know Your Consumer

    Know Your Consumer

    For a new supplement brand to compete in this market it is essential that it knows its target consumer. Without this information, a new brand is operating blind, at the mercy of confirmation bias. Our Supplement Consumer PureSegmentation™ Research study and typing tool, built on rigorous segmentation developed from over 2,000 census balanced US supplement consumers, will help you identify your exact target.

    Learn More
  • Emerging Brand Launcher

    Emerging Brand Launcher

    You’re a passioniate entrepreneur with a big idea for a supplement offering. But it’s not yet a brand. Its purpose, value proposition, target consumer, and personality are not formed. Intuitively, you know how competitive it is out there. You want to ensure you launch your new brand in a way that makes you proud and sets it up for success. Our Emerging Brand Launcher helps you create a compelling MVP brand that generates early demand and drives investment.

    Learn More
  • Emerging Brand Reset

    Emerging Brand Reset

    Your supplement brand has been in the market for a few years. After the initial success, you are not making the gains you thought you could. You are spending more, but your ROAS is declining. Something is amiss. You need to see the big picture again. You are still agile and are ready to do what it takes. That’s where our Emerging Brand Reset can help: a proven process that will determine the optimal brand strategy, consumer targeting and marketing approach that will prepare you for successful revitalization in the market.

    Learn More


  • “The Pure Branding process was thorough, and the results were well worth the wait. We know how to connect emotionally with our key targets and thus establish deeper relationships with them.”

    Tamara Bernadot
    Persona, A Nestlé Health Science Company

    Emerging Brand

    Emerging Brand

    Persona Nutrition

    “The Pure Branding process was thorough, and the results were well worth the wait. We know how to connect emotionally with our key targets and thus establish deeper relationships with them.” — Tamara Bernadot, Head of Nutrition Science & Personalization, Nestlé Health Science and Co-founder & Chief Nutrition Officer, Persona Nutrition

    • Completed brand development for Persona Nutrition in August 2018
    • December 2018: Series A1 financing closed, led by Emil Capital, a leading private investment company and the Growth Fund of L Catterton
    • August 2019: Persona was acquired by the Swiss-based Nestlé Health Science
    Read the Case Study
  • “As an emerging DTC and Amazon brand, we had reached a crossroads in our business and needed certainty on brand direction. Pure Branding quickly identified the key consumer segments, how to communicate with them effectively, and the strategic direction we needed to shift to achieve sustainable growth. In the end, it was a no brainer for us to invest in Pure Branding’s Emerging Brand Reset™.”

    Jeremy Dyen
    Co-Founder & Co-CEO
    Best Nest Wellness

    Emerging Brand

    Emerging Brand

    Emerging Brand Reset Expands Market Opportunity

    The DTC brand Best Nest Wellness was experiencing a flattening of growth, despite an internal rebranding effort

    • Pure Branding Emerging Brand Reset™ expanded positioning beyond prenatal to every stage of parenthood, from conception and pregnancy through childhood
    • PureSegmentation™ research identified key target segment which shifted how the brand communicated with consumers
    • Redefined customer journey and marketing allocation to focus on increasing sales (AOV) without increasing spend