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Our clients experience research-driven breakthroughs that lead to extraordinary results.

  • “Not only was Pure Branding instrumental in identifying Gaia Herbs' opportunity in radical transparency and seeing it through to realization, they also uncovered the soul of our brand and gave us the strategic, verbal and visual tools to articulate it.”

    Ric Scalzo
    Founder
    Gaia Herbs

    Legacy Brand

    Legacy Brand

    Pioneering the supplement industry’s first herb traceability program for Gaia Herbs leads to 3x sales

    Developed within Pure Branding’s strategic rebrand process, ‘Meet Your Herbs’ traceability program made Gaia Herbs’ chain of custody transparent and open

    • 3x sales in four years
    • Years after the introduction of the traceability program still the #1 supplement brand in transparency: In national consumer study, compared to leading supplement brands, Gaia is most associated as the brand that is transparent in all it does to assure quality, efficacy and trust
    Read the Case Study

  • “Pure Branding identified not only our key consumer segment, but equally important it showed us the segments that could take us down a rabbit hole. This is a business where assumptions are easily made based on transactions, and not on motivations. Their consumer research made us smarter and able to target those who have the greatest likelihood for retention.”

    Jason Brown
    Founder
    Persona, A Nestlé Health Science Company

    Emerging Brand

    Emerging Brand

    Persona brand development leads to Nestlé Acquisition in 12 months

    “The Pure Branding process was thorough, and the results were well worth the wait. We know how to connect emotionally with our key targets and thus establish deeper relationships with them.” — Tamara Bernadot, Head of Nutrition Science & Personalization, NestlĂ© Health Science and Co-founder & Chief Nutrition Officer, Persona Nutrition

    • Completed brand development for Persona Nutrition in August 2018
    • December 2018: Series A1 financing closed, led by Emil Capital, a leading private investment company and the Growth Fund of L Catterton
    • August 2019: Persona was acquired by the Swiss-based NestlĂ© Health Science
    Read the Case Study

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  • “Pure Branding identified who MegaFood’s consumers are, what they care about and what they need from us. Not a week went by that we didn’t refer back to these PureSegmentsℱ and the market intelligence they provided. Pure Branding deeply understands the nutrition space and has my highest recommendation.”

    Robert Craven
    Former CEO
    MegaFood & Garden of Life

    Legacy Brand

    Legacy Brand

    MegaFood PureSegmentation Insights Lead to 2x Sales

    MegaFood, a pioneer brand in whole food-based supplements, engaged Pure Branding to conduct custom PureSegmentationℱ research.

    • The research discovered that the key consumer segment was not who they were currently targeting, and enabled a shift in messaging to reach the new segment
    • The marketing and sales team fully embraced the PureSegments, and got to know them as though they were real customers
    • Two years after the PureSegments became part of the company consciousness and campaigns were launched to engage the natural products trade and consumers, the company nearly doubled in size while maintaining very attractive profit margins
    • Shortly after, acquired by Pharmavite, makers of the Nature Made brand, the number one brand in the mass channel
    Read the Case Study

  • “The global response to Nature’s Sunshine’s new branding has been tremendous, with feedback reinforcing the initial findings that it not only energizes existing customers, but it’s also more attractive to new customers.”

    Terrence Moorehead
    CEO
    Nature's Sunshine

    Legacy Brand

    Legacy Brand

    Largest sales in Nature’s Sunshine’s 49-year history

    For 20 years, Nature’s Sunshine saw flat or declining sales. After engaging Pure Branding for a rebrand to make the brand relevant again, the second quarter of 2021 delivered the largest sales in the company’s 49-year history.

    Read the Case Study
    Results

  • “As an emerging DTC and Amazon brand, we had reached a crossroads in our business and needed certainty on brand direction. Pure Branding quickly identified the key consumer segments, how to communicate with them effectively, and the strategic direction we needed to shift to achieve sustainable growth. In the end, it was a no brainer for us to invest in Pure Branding’s Emerging Brand Resetℱ.”

    Jeremy Dyen
    Co-Founder & Co-CEO
    Best Nest Wellness

    Emerging Brand

    Emerging Brand

    Emerging Brand Reset Expands Market Opportunity

    The DTC brand Best Nest Wellness was experiencing a flattening of growth, despite an internal rebranding effort

    • Pure Branding Emerging Brand Resetℱ expanded positioning beyond prenatal to every stage of parenthood, from conception and pregnancy through childhood
    • PureSegmentationℱ research identified key target segment which shifted how the brand communicated with consumers
    • Redefined customer journey and marketing allocation to focus on increasing sales (AOV) without increasing spend

  • “The two segmentation research studies that Pure Branding conducted with over 4,000 chiropractors and acupuncturists gave Standard Process critical insight into their motivations and needs. The robust segment profiles identified from the data provided us with knowledge about our best customers, how to target those with the greatest potential, and how to identify those least likely to grow into high-value customers.”

    Tammi Geiger
    Former Director of Marketing
    Standard Process

    Legacy Brand

    Legacy Brand

    Standard Process: Actionable HCP Market Research Leads to Measurable Marketing

    Transitioned Standard Process, an 85-year-old healthcare professional (HCP) brand, into a modern B2P (Business to Practitioner) sales and marketing organization with integrated lead generation, marketing automation and content strategy.

    • Created algorithmic typing tool to quickly identify HCP segmentation based on custom B2P market research
    • Results: Within months of launch, thousands of HCPs classified, speeding up lead nurturing and increasing efficiency with marketing-qualified leads for the sales network
    Read the Case Study

  • “Wow, what a journey with Pure Branding these past 15 months! I've never felt such team spirit and collaboration as I have through this journey! We are over the moon happy and grateful for all the results and hard work we have all done together this past year!”

    Maria Ackerman
    President
    Biocidin Botanicals

    Legacy Brand

    Legacy Brand

    Biocidin Botanicals: New Strategy, New Name, New Energy, New Growth

    Rebranded Biocidin Botanicals, an herbal botanical brand founded in 1989 focusing on the microbiome, selling primarily to and through health care practitioners

    • Successful launch of complete rebrand (visual and verbal) including brand renaming to connect to flagship product and allow for future expansion
    • Reset communications strategy around its thought leadership in biofilms, resulting in new and focused communication platform, “Microbes Matter Most”
    • Relationship to the HCP community revitalized and elevated
    • Rebrand increased DTC sales by 36% and overall sales by 14% in first 3 months following rebrand

  • “Pure Branding's work for NeoCell was transformational. Our positioning and story quickly established us as the leaders in collagen that competitors had to either mimic or try to counter. One of the best decisions I have ever made was getting the Pure Branding team involved. We couldn’t have done it without them!”

    Jessica Mulligan
    Former VP of Sales & Marketing
    NeoCell

    Legacy Brand

    Legacy Brand

    NeoCell: Transforming Commodity to Leadership Brand

    When NeoCell came to us in 2012, there were indications that the collagen category was about to explode. While there were a few main players on the forefront of the trend, no single one could claim dominance or clear leadership.

    • Post rebrand, NeoCell consistently outperformed the collagen category to solidified its leadership position
    • Aquired by Nutranext, the parent company of leading dietary supplement brands including Rainbow Light and Natural Vitality
    • A year later, Clorox announced the acquisition of Nutranext for $700M
    Read the Case Study

  • “Pure Branding helped us turn Gaia from a manufacturer of herbal medicine into a leading natural products brand — then they gave us the tools to make it happen”

    Joe Glorfield
    Former Partner & Gaia Herbs Investor
    TBL Capital

    Legacy Brand

    “Pure Branding understood us, our industry and how to rebrand Gaia Herbs in a way that was deeply authentic and smart. They really ‘got’ what Gaia is all about and helped create a new expression of our brand in a way that was accessible to consumers and retailers.”

    Ann Buchman
    Former VP Marketing
    Gaia Herbs

    Legacy Brand

  • “Your PureSegmentationℱ work completely changed my mindset on how to approach the relaunch of 2before. To be honest, it was invaluable.”

    Brendan Vercoe
    CEO
    2before Performance Nutrition

    Emerging Brand

    “Our business was pure altruism with missionary zeal, but lacked a succinct position — a unifying theme that reflected our core mission, celebrated our product portfolio and created relevance for both consumers and the trade. Pure Branding put it all together, enabling powerful growth in multiple channels.”

    Ken Vickerstaff
    Former CEO
    Organic India USA

    Legacy Brand

  • “We had a good product but no clear difference. Pure Branding identified the audience, the rationale and the relationship
. Now we have a brand, a reason for consumers to seek us out and to tell friends and family. I wish I had met them years ago.”

    Leonard Smith
    Former CEO
    BSP Pharma; Former CEO, Lactaid and Beano

    Emerging Brand

    “I hired Pure Branding to help us refresh and reposition our 35-year-old iconic wellness tea brand to be more relevant to today’s consumer. Through getting to know our company and then combining that with their expertise, they built the foundation for Traditional Medicinal's branding that is in the marketplace today — and is enabling us to reach many new consumers. The Pure Branding team was a delight to work with, all bright, smart folks that showed great reverence for our company history yet also constructively challenged all our thinking. Having Pure Branding’s talents applied to any business will only yield positive results.”

    Blair Kellison
    Former CEO
    Traditional Medicinals

    Legacy Brand

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