Legacy supplement brands share common challenges. How many or how extreme they are determines how big the need is for a redefined brand strategy.
We know your challenges because we work exclusively with dietary supplement and functional food brands. Since 1999, we have led business-transforming strategies for dozens of leading dietary supplement brands including Gaia Herbs, MegaFood (acquired by Pharmavite), Nature’s Sunshine, NeoCell (acquired by Clorox), Nordic Naturals, Standard Process and Persona Nutrition (acquired by Nestlé Health Science).
Minimize Risks, Maximize Results
Whether your sales are flat, you worry about your relevance, or you don’t like how new competitors are framing the conversation, when you work with us you get true, long-term substantive platforms that bring lasting value.
There is an order to our process. Our goal is to bring you closer to certainty in the choices you make. We believe in our process, but we also recognize that one size does not fit all. Between your commitment and our rigor and insights, we can set your brand on the road to success.