Today, I’m pleased to share an important milestone for Pure Branding: we’ve officially joined MBB.
For more than 25 years, Pure Branding has been dedicated to the nutrition industry. We’ve built our reputation on deep category expertise, rigorous consumer intelligence, and the belief that beloved brands aren’t built by following trends. They’re built by understanding people, challenging assumptions, and uncovering the deeper motivations that drive consumer choice and loyalty.
That conviction has shaped who we are, the clients we work with, and the work we’re proud to put into the world.
And it’s exactly what we’re bringing to MBB.
As we’ve considered the future of Pure Branding, one thing has been clear: we want to build on the depth of our specialization, not dilute it. We want to continue advising leadership teams on the business and brand decisions that shape growth, while expanding our ability to bring those strategies to life.
In MBB, we’ve found a partner that shares our commitment to exceptional thinking, meaningful relationships, and work that makes a difference. Just as importantly, our capabilities are highly complementary.
Pure Branding brings decades of nutrition industry expertise, proprietary consumer intelligence, and a research-led approach to business and brand strategy, with deep experience across consumer and healthcare professional channels. MBB brings broader creative, marketing, technology, and communications capabilities, along with established expertise in healthcare and CPG.
Together, we have the opportunity to connect sharper brand strategy with more expansive execution, helping ambitious nutrition and health companies build brands that are not only distinctive, but genuinely beloved.
For our clients and partners, what’s important to know is that Pure Branding remains Pure Branding. I’ll continue leading the firm alongside Samantha Brewster, our VP of Client Strategy & Activation, and the senior team you know and trust. Our relationships, intellectual rigor, and commitment to the work we’re doing together remain unchanged.
What changes is the breadth of expertise we can bring to the table and the possibilities we can pursue together.
I’m proud of what we’ve built together with our team and our clients over the past 25 years. And I’m equally energized by the opportunity to build on that foundation with people who share our standards and our ambition.
Our commitment to the nutrition industry is stronger than ever. Now, so is our ability to help shape its future.
Yadim Medore
Founder & CEO
Pure Branding