“Beyond an Idea: How to Implement Transparency in Your Business” at Natural Products Expo West

Speaker: Yadim Medore
Location: Natural Products Expo West — Anaheim, California

Pure Branding founder and CEO, Yadim Medore, has been asked to share his insights on implementing transparency as part of “The Supplement Story” track at Natural Products Expo West. Yadim will share:

  • A sneak peek of data from our upcoming research report, “The ROI of Transparency: Determining the Impact of Transparency on Purchase Intent,” including:
    • How consumers define transparency
    • How consumers prioritize company transparency practices
    • What types of consumers are driving transparency
    • Why transparency matters now and in the future
  • Some of the pitfalls to avoid when defining a transparency program
  • His experience developing the supplement industry’s first consumer-facing transparency program for Gaia Herbs, Meet Your Herbs, which helped to triple their sales in four years

When: Saturday, March 10, 1:00-2:00 pm
Where: Marriott, Orange County Ballroom 1

Speakers: Yadim Medore, Founder & CEO, Pure Branding, Inc.; Scott Steinford, CEO, Trust Transparency Consulting; Trinanjan Gupta, Partner & Co-Founder, DreamWeaver LLC

Moderator: Bill Giebler, Managing Editor, Nutrition Business Journal