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In the natural products industry, it’s sometimes niche brands who are the biggest packaging disruptors on the shelf. Packaging is an invaluable way for a small brand just starting out to stand out in an increasingly crowded marketplace—and to attract the core consumers who identify most with the brand. In this Nutritional Outlook piece, Yadim Medore advises on designing with an eye towards transparency.

Does the online graphic design marketplace offer new opportunities for dietary supplement brands, or are they better off working with traditional agencies? Pure Branding founder & CEO Yadim Medore weighs in on the value of sites like 99designs, and the benefit of industry-expert relationships.

The sheer volume of functional-food and -beverage products, nutritional supplements, and other natural wellness products vying for consumer attention and dollars online and on retail shelves requires brands to be deliberate and innovative in their branding and packaging strategies. So how can brands cut through the clutter with their visual decisions? Pure Branding's Yadim Medore advises brands in this Nutritional Outlook article.

Dietary supplement packaging does more than keep a bunch of capsules in place. In this piece on how to use your supplement label and package to tell your brand's story, Yadim Medore warns that putting product package before brand is putting “the cart before the horse,” Medore says. “You have to understand who you are and what you stand for before you can begin expressing the brand through packaging.” Get the full story on Nutritional Outlook.