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Publication
COVID-19: A Challenge for the Practitioner Channel
Experts believe the global health crisis will reshape the role that doctors, nutritionists, and others will play in the supplements marketplace. Nutraceuticals World quoted Pure Branding CEO in its recent coverage of the CRN webinar, “Covid-19 and the Practitioner Dietary Supplement Channel.” Read the story
Publication
“Natural Products Brands Need to Know the ROI of Transparency,” an interview with Yadim Medore
Pure Branding founder Yadim Medore recently sat down with Stratum Nutrition’s Ingredients for Success podcast for a conversation on trust and transparency. Listen to the episode
Publication
“‘Clean label’ brands leave themselves open to plaintiff’s attorney tactics” in Nutrition Business Journal
Clean label is a hit with consumers who are looking for short ingredient lists, but lawsuits are putting pressure on brands to be clearer about what’s in their products. Read about the answer Pure Branding founder & CEO Yadim Medore offers to brands in the Nutrition Business Journal's Dark Issue IV.
Publication
“Supplement Branding Expert: ‘Don’t lead with the science’” in NutraIngredients-USA
Most dietary supplement consumers expect a product to have scientific backing, so putting science at the forefront of a marketing or branding campaign just comes off as "noise," says Yadim Medore, CEO of Pure Branding.
Publication
“Why new brands need both e-commerce and retail strategies” in Nutrition Business Journal
Yadim Medore is a featured interviewee in Nutrition Business Journal's feature story about the popularity of e-commerce as the channel of choice for new natural products brands.
Publication
“Dietary supplement companies see ROI on their transparency initiatives: SupplySide West report” in Nutritional Outlook
At the 2018 SupplySide West show, Nutritional Outlook spoke to a number of experts about the current state of transparency and traceability initiatives in the dietary supplement industry. Pure Branding founder & CEO Yadim Medore weighed in with insights from The ROI of Transparency: A Consumer Market Research Study.