Before your product hits the shelf, you’ve made dozens of decisions about packaging, design, product names, advertising, placement, and trade programs. Yet are you clear on why a shopper is in the supplement aisle to begin with? What are they really seeking, and how committed are they to their decisions? Based on a survey of more than 2,100 supplement users, PURE developed the Supplement Emotional Motivation Quadrant (SEM-Q), which organizes functional needs into four groups, each characterized by distinct emotional drivers.
“Dietary Supplements Packaging: Packaging from the Inside Out” on Nutritional Outlook
