We’ve been working with leading dietary supplement, personal care and functional food companies in both the retail and professional channels for almost two decades. We care deeply about making a difference in people’s lives through supporting integrative health & wellness companies with strategic consulting, market research and brand development that creates lasting value in the marketplace. You can read more about our backgrounds here.
- We believe a brand is a living system that operates best in harmony toward a greater purpose.
- We believe the word “consumer” should be eliminated from our vocabulary, because it’s no longer about consumption — it’s about participation.
- We believe a brand should know its participants deeply — and give them reason to participate.
- We will not create a false separation between our “business self” and our “true self.”
- We will embrace the connections that make us human and encourage a brand to do the same.
- We will be truthful and transparent.
- We believe you are what you focus your attention on.
- We will create alliances and connections.
- We will foster a culture of collaboration.
- We will walk our talk every day.