Samantha has spent her career helping brands create insight-driven marketing programs. She joined the Pure Branding team in 2021 to expand our Growth Marketing services, bringing with her a deep background in digital analytics and channel strategy. Her leadership on the team ensures a powerful brand strategy can be successfully translated into action.
Before Pure Branding, Samantha spent a decade at AMP Agency, a full-service digital shop. She was the founding member of their digital analytics team and grew the capability across Boston, NY, Austin and west coast offices. During her tenure, she developed strong relationships with CPG and retail clients, helping them to invest intelligently and confidently in marketing and digital.
In 2019, Samantha was compelled to leave the agency and began working intentionally with brands within the health and wellness sector. Throughout this period, she retained clients such as The Vitamin Shoppe and Vertex, a global pharmaceutical company targeting rare genetic diseases. She built a small consultancy, The Well-Minded, which focused on bringing insight-driven strategies to wellness brands. Almost inevitably, in a wonderful spark of kismet, she met Yadim! With a shared interest and commitment to the supplement industry, she found a home at Pure Branding.
When she is not at her desk, Samantha is practicing yoga, foraging in her backyard or being tackled by her young son.