NBJ’s proprietary research indicates that independent young brands are looking past retail in their launch strategies and focusing on e-commerce as an initial step. But how will this change the fate of brick-and-mortar, and what does Whole Foods have to do with it? Read the story, including interviews with Pure Branding founder & CEO Yadim Medore, on newhope.com.
“Why new brands need both e-commerce and retail strategies” in Nutrition Business Journal
