“How Independents Find Success As Conventional Competition Grows” in Natural Food Merchandiser

Yadim Medore, Founder and CEO of Pure Branding, was interviewed about the opportunity for independent retailers in Natural Food Merchandiser’s article “How independents find success as conventional competition grows” on June 1, 2015.

The article discusses ways in which independent retailers can create space for themselves in a market increasingly dominated by large chains. “Where independents can create differentiation is by bringing in a diverse set of innovative young brands that don’t have access to the larger chains,” says Yadim, basing his conclusions on the vast data collected in Pure Branding/SPINS Natural Products Marketing Benchmark Report 2015.

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