NutraCast: Pure Branding Leverages Psychographic Segmentation to Capture Consumer Sentiment

Danielle Masterson of NutraIngredients-USA interviews Pure Branding CEO, Yadim Medore, on the importance of psychographic consumer segmentation in the supplement marketplace, where he highlights takeaways from its census-balanced market research that segments and captures supplement consumer attitudes and behaviors pre and post-pandemic. Listen to the NutraCast podcast below.