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Whitepaper
Legacy Supplement Rebranding: 5 Key Steps for Evaluating Brand Health
Access this free white paper and follow the step-by-step process that a legacy supplement brand can apply to evaluate the need for a strategic rebrand. Complete with practical exercises, the assessment process addresses your legacy brand’s challenges; how differentiated your legacy brand really is within the supplement category; rebrand readiness for your legacy brand; the importance of alignment within the leadership and corporate culture; how to execute a legacy rebrand strategy with certainty and mitigate risk.
Whitepaper
The Power of Traceability: A Road Map in 10 Steps
Supply chain traceability has historically been kept behind closed doors, often unavailable to even the manufacturers who market the finished products. Learn how traceability differs from that other oft-used industry buzzword, “transparency,” and follow our 10-step road map to natural products traceability.