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Team Member
Chantal Human
Chantal serves as Pure Branding’s Agency Coordinator, helping keep the agency running smoothly and efficiently. She supports day-to-day operations, optimizes workflow systems, and handles core administrative, financial, and executive processes, giving the team the clarity and structure needed to focus on delivering high-impact work for clients. Before joining Pure Branding, Chantal built an extensive career
Team Member
Anthea Cheng
Anthea has spent her career helping founders turn promising ideas into brands built for growth. As Director of Pure Branding Labs, she works closely with early-stage nutrition brand entrepreneurs to move from vision to market with greater clarity. She helps them identify what to prioritize, what to test, and what it will take to build
Team Member
Yadim Medore
“The art and science of branding is really about scaling passion.” Yadim is on a mission to help legacy and emerging dietary supplement brands stop leading with the science, connect emotionally with consumers, and drive higher revenue and valuations. Pure Branding is the company he founded to do this. And it’s been the inspiration behind
Team Member
Peter Littell
Peter brings more than 30 years of marketing experience across different industries — natural products, fitness, health, automotive, government, education and high tech — to his role as Pure Branding’s Director of Research & Strategy. At Pure Branding, Peter oversees our PureSegmentation™ research and translates custom research insights into powerful brand strategy. Prior to Pure
Team Member
Samantha Brewster
As VP of Client Strategy & Activation at Pure Branding, Samantha works across research, brand strategy and client leadership, bringing a commercially grounded perspective to the questions that shape how brands position themselves in the market. Samantha joined Pure Branding in 2021 with a deep background in digital strategy and account leadership. Since then, her
Team Member
Kim Hutt Mayhew
Kim joined Pure Branding in 2015 and serves as Project Director, leading the planning and delivery of the agency’s most complex client engagements. From early discovery and consumer research through brand activation, Kim helps transform ambitious ideas into organized, executable plans; aligning teams, managing moving pieces, and ensuring exceptional work makes it across the finish