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“The art and science of branding is really about scaling passion.” Yadim is on a mission to help legacy and emerging dietary supplement brands stop leading with the science, connect emotionally with consumers, and drive higher revenue and valuations. Pure Branding is the company he founded to do this. And it’s been the inspiration behind

Peter brings more than 30 years of marketing experience across different industries — natural products, fitness, health, automotive, government, education and high tech — to his role as Pure Branding’s Director of Research & Strategy. At Pure Branding, Peter oversees our PureSegmentation™ research and translates custom research insights into powerful brand strategy. Prior to Pure

Samantha has spent her career helping brands create insight-driven marketing programs. She joined the Pure Branding team in 2021 to expand our Growth Marketing services, bringing with her a deep background in digital analytics and channel strategy. Her leadership on the team ensures a powerful brand strategy can be successfully translated into action. Before Pure

Susan has focused expertise in the rapidly changing health care marketplace, where significant business opportunities are developing for integrative and holistic health, genomics, nutraceuticals and patient engagement-technology solutions. She serves as a strategic development consultant to Howard University’s National Human Genome Center, where she leads development of strategic and business planning to develop a Joint

Eric Fernandez is an award winning brand strategy director with over 8 years of experience at some of the world’s best advertising agencies. He has crafted brand strategies for some of the world’s top brands including: Nike, Sprite, Tylenol, Axe, Heineken, and Johnnie Walker. At BBH, his strategic work for Unilever’s AXE brand won a

As Project Director, Kim is the critical ringmaster for projects involving multiple disciplines and phases, all the way from Diagnose to Activate. Prior to joining Pure Branding, Kim worked as director of marketing for Prosperity Candle, a socially conscious company empowering women artisans to build a brighter future after years as refugees. Before Prosperity Candle,