The power of a well-thought-out and executed traceability program yields great financial rewards for a supplement company.
Pure Branding, as part of our comprehensive rebrand of Gaia Herbs, worked with its leadership team to develop and launch the supplement industry’s first customer-facing herb traceability program back in 2010. “Meet Your Herbs” made Gaia Herbs’ chain of custody transparent and open. Other supplement brands quickly recognized that this pioneering program was one of the driving forces behind the company’s dramatic growth. As a result, many supplement brands began paying greater attention to their transparency efforts, which has led to the now ubiquitous claims of transparency by nearly every brand.
Fourteen years later much has changed regarding traceability and transparency in the supplement world. What we know is that the power of a well-thought-out and executed traceability program yields great financial rewards for a supplement company. In this highly competitive supplement market, building trust and engaging with a brand’s customers are more important than ever.
Read the full white paper and learn:
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How to differentiate traceability from transparency
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Which supplement companies get traceability right
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10 steps to building your own traceability program