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Emerging Brands

Our process transforms the potential of your passion into a powerful brand.

Whether you are a passionate entrepreneur with a big idea yet to launch, or have been in the market for a couple of years, you have challenges that are specific to young companies competing in this sophisticated and crowded market.

We understand these challenges because we live in your world. And we know how to help. Since 1999, we have led business-transforming strategies for dozens of leading dietary supplement brands. And since 2017, we have guided (and invested in) emerging DTC supplement brands like Persona Nutrition (acquired by Nestlé Health Science) with brand-building and go-to-market strategy.

Act Boldly, Make an Impact

Whether you are about to launch, have launched but the initial market reaction is below expectation, or you are ready for expansion but not sure how, we’ll direct you to strategies and tactics that move the needle.

Our goal is to bring you closer to certainty in the choices you make, so that you’ll be putting your best foot forward when it’s time to allocate growth dollars.

How We Can Help

  • Private: Emerging Brand Prototype

    Private: Emerging Brand Prototype

    The Emerging Brand Sprint is a 12-week, fixed-scope engagement for early-stage supplement founders. Validate your concept, gain real consumer insights, build traction through a waitlist funnel, and walk away with an investor-ready pitch deck designed to help you raise capital with confidence.

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  • Emerging Brand Springboard

    Emerging Brand Springboard

    Launching a supplement brand in today’s trust-driven market takes more than a great product — it takes clarity, alignment, and deep consumer insight. The Emerging Brand Blueprint is a strategic, data-backed consultation built for founders and marketers ready to cut through the noise. Using our proprietary Supplement Consumer PureSegmentation™ Research, we help you identify your highest-opportunity segment and evaluate your brand through a trust-first lens — so you can position with precision, resonate deeply, and convert confidently.

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  • Emerging Brand Launcher

    Emerging Brand Launcher

    You’re a passionate entrepreneur with a big idea for a supplement offering. But it’s not yet a brand. Its purpose, value proposition, target consumer, and expression aren’t defined. You know how competitive the landscape is — and that early missteps can stall momentum. Our Emerging Brand Launcher helps you create a compelling MVP brand through a fast-paced, insight-driven process. From consumer alignment to brand identity and launch execution, we equip you to generate early demand, drive conversion, and attract investment.

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  • Emerging Brand Reset

    Emerging Brand Reset

    Your supplement brand has been in the market for a few years. After early traction, growth has slowed — and costs are rising. Your ROAS is declining, but you’re not ready to settle. You know something is off, and you’re ready to act. That’s where our Emerging Brand Reset comes in. Through a proven multi-phase process, we clarify your brand strategy, validate your market opportunity using our PureSegmentation™ Typing Tool, and develop a refreshed marketing approach that positions you for breakthrough performance.

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Results

  • “The Pure Branding process was thorough, and the results were well worth the wait. We know how to connect emotionally with our key targets and thus establish deeper relationships with them.”

    Tamara Bernadot
    Co-Founder
    Persona, A Nestlé Health Science Company

    Emerging Brand

    Emerging Brand

    Persona Nutrition

    “The Pure Branding process was thorough, and the results were well worth the wait. We know how to connect emotionally with our key targets and thus establish deeper relationships with them.” — Tamara Bernadot, Head of Nutrition Science & Personalization, Nestlé Health Science and Co-founder & Chief Nutrition Officer, Persona Nutrition

    • Completed brand development for Persona Nutrition in August 2018
    • December 2018: Series A1 financing closed, led by Emil Capital, a leading private investment company and the Growth Fund of L Catterton
    • August 2019: Persona was acquired by the Swiss-based Nestlé Health Science
    Read the Case Study

  • “As an emerging DTC and Amazon brand, we had reached a crossroads in our business and needed certainty on brand direction. Pure Branding quickly identified the key consumer segments, how to communicate with them effectively, and the strategic direction we needed to shift to achieve sustainable growth. In the end, it was a no brainer for us to invest in Pure Branding’s Emerging Brand Reset™.”

    Jeremy Dyen
    Co-Founder & Co-CEO
    Best Nest Wellness

    Emerging Brand

    Emerging Brand

    Emerging Brand Reset Expands Market Opportunity

    The DTC brand Best Nest Wellness was experiencing a flattening of growth, despite an internal rebranding effort

    • Pure Branding Emerging Brand Reset™ expanded positioning beyond prenatal to every stage of parenthood, from conception and pregnancy through childhood
    • PureSegmentation™ research identified key target segment which shifted how the brand communicated with consumers
    • Redefined customer journey and marketing allocation to focus on increasing sales (AOV) without increasing spend
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