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Kim Hutt Mayhew

Published on July 15, 2026

Is your brand making these mistakes?

From startups to established brands, here are the 12 patterns we see supplement brands falling into, time and again.

Pure Branding is a brand strategy, research, creative and activation agency for nutrition brands in consumer and healthcare professional channels. Since 1999, we have helped global brands, founders and investors build loyalty, grow market share and increase their valuations.

Pure Branding, Inc.
58 Depot Road
Leverett, MA 01054
413-548-9900

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