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“Innovation and Collaboration in Sustainable Packaging” at All Things Organic

Learn about the latest innovations in sustainable packaging solutions. You’ll hear about new options and best practices from those companies who are partnering to craft functional new products and create demand for eco-packaging throughout the industry. Leave with a broader understanding of the options available and some great ideas on how to invent new custom packaging solutions to suit your needs.

Event

“Creating Brand Authenticity for the U.S. Market” at BioFach 2008

The attitudes and behaviors of consumers in the U.S. organic market are shifting rapidly, with a strong and growing demand for brands that are truly "authentic,” reflecting not just organic compliance but additional environmental and social values and principles. This session will help international marketers to establish a communication platform for their own brands that U.S. organic consumers can relate to and will be eager to be affiliated with.

Event

“Beyond the Benefits List: Creating Authentic Relationships with Consumers” at Natural Products Expo East

"Authenticity" is the new buzzword for creating consumer confidence and brand relevance in the message-saturated healthy and natural marketplace. In this case study on how a company's altruistic mission — creating real consumer value as well as jobs and meaning where they were much needed — becomes the stake in the ground for creating an authentic brand experience and the foundation for the brand's new identity.