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It’s Budget Season. Do You Know Where Your Strategic Marketing Plan Is?
What a strategic marketing plan is, and why it matters to your brand.
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You’re Not As Unique as You Think
You’d be surprised how many supplement brands differentiate themselves the same way you do now. Before you choose a brand direction, you need to know where everyone in your category is going.
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Our Manifesto
What we believe and how we behave influences our work. It also helps you determine if you want to work with us.
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The Path to Meaningful Engagement
Content Strategy. Without it there is less likelihood of relevant, recent or consistent engagement between you and your customers and prospects. There is a greater likelihood of failure to communicate. Are you willing to take that risk?
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Market Research That’s Actionable
Market research validates and explores. It identifies key targets and provides you with the insight for meaningful engagement. It presents you with an objective path forward. It gives you certainty. And it must be actionable.
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Certainty. Consensus. Confidence.
At the end of our Brand Strategy Intensive you will reach consensus to move forward your brand strategy with confidence and certainty.
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Who Are You? Why Are You? Where Do You Want to Be in Five and Ten Years?
This is the start of our Brand Opportunity Intensive. Asking the core questions is just the beginning of a deep exploration that reveal where the opportunities for your brand truly exist.
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Learn How We Think
When you meet us you’ll quickly learn that we have opinions, based on years of experience. We are not shy about what we think. That’s why we have a section on this website devoted to our insights.
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How to Tell a Compelling Transparency Story
Pure Branding’s Yadim Medore presented at Natural Products Expo West 2016 on “Quality Supplements: Doing It Right to Nourish Consumer Trust.” The 20-minute seminar is available to watch now.
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You’re Not as Unique as You Think
You’d be surprised how many supplement brands that sell to practitioners differentiate themselves the same way you do now. Before you choose a brand direction, you need to know where everyone in your category is going.
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95% Is Just Showing Up
Content does not grow on trees. So we practice what we preach. We have our own Content Strategy, complete with personas and a content matrix. But what makes it work is the quality and quantity of what we write.
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Sales Impact on Package Redesign
Every natural products company needs to be vigilant when it comes to their packaging design. In this article, we have the data from 301 natural products marketers that proves that using research in conjunction with a redesign pays off.
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Deep Insights, Meaningful Metrics
We can’t show you the specifics of the custom work we do for clients. But if you want a sense of the depth and rigor of our market research, you can look at our just-published Integrative Physician Market Landscape 2017.
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You’re Not as Unique As You Think
You’d be surprised how many personal care brands differentiate themselves the same way you do now. Before you choose a brand direction, you need to know where everyone in your category is going.
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We Wrote the Book on Transparency
Well, a white paper and a whole bunch of articles. And we built the supplement industry’s first traceability program for Gaia Herbs,“Meet Your Herbs™”, which tripled their sales in 4 years.
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When You Work with Pure Branding, You’re in Good Company
For nearly two decades, Pure Branding has worked with leading brands in the integrative health & wellness industry, with specialized focus in dietary supplement, functional food and personal care.