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Although herbalism and the practice of healing through herbal remedies have been a part of human history for millennia, many credit the early 1970s as the beginning of the modern herbal era in America. Companies like Nature’s Sunshine, among others, began producing herbs for an emerging market of health food stores, practitioners, or direct to

What happens when you want to introduce a superior, clinically-proven product into a mature marketplace? Let’s start at the beginning. We wanted to go beyond the scientific platform and create a deep emotional connection that got at the heart of why concerned parents and their children would not only want to participate, but to spread

We now live in a subscription economy. That was not the case when the first personalized online supplement subscription service was launched in 1999. It was the case when Persona approached Pure Branding in 2017. Subscription services of all kinds have been around forever. But the internet has revolutionized the degree of personalization available to

It’s hard to imagine a time when collagen was not a major ingredient in the world of dietary supplements. It’s now ubiquitous in almost every brand’s portfolio and has had double-digit growth in the past five years, previously making up less than one percent of the beauty-from-within supplements market and now making up nine percent.

In the world of business-to-business marketing and sales, shortening the sales cycle is a sought-after objective. Tools or processes that can facilitate that abbreviation are highly valued for many good reasons. Standard Process sells its line of products exclusively to complementary and integrative health care practitioners. (We call this business-to-practitioner, or B2P, marketing.) The brand