Anthea has spent her career helping founders turn promising ideas into brands built for growth. As Director of Pure Branding Labs, she works closely with early-stage nutrition brand entrepreneurs to move from vision to market with greater clarity. She helps them identify what to prioritize, what to test, and what it will take to build a business that can scale.
Over the past 13+ years, Anthea has helped build and grow consumer and healthcare brands at nearly every stage of the startup journey. Through her independent consultancy, she has advised founders on how to create traction and build for sustainable growth. Previously, as Director of Growth Marketing at Myodetox and Head of Growth at Launch Pop, she worked directly with emerging brands as they entered the market and began to scale.
At Pure Branding Labs, Anthea brings that entrepreneurial mindset to emerging brands, combining strategic thinking with a bias toward action and experimentation. She helps founders bridge the gap between developing a compelling brand and building the momentum needed to turn it into a viable, growing business.