Understanding Healthcare Practitioners Can Transform Your Supplement Business
Whether you are supplement brand that sells directly through healthcare professionals (HCPs) or a brand that sells directly to consumers, you need to know what influences healthcare practitioners’ supplement decisions and recommendations.
- Interest and engagement in integrative health and medicine is expanding rapidly. 49% of adults believe in many or some alternative medicines and therapies.
- The practitioner channel represents 10% of all U.S. supplement sales but its influence on the overall sale of supplements is far greater. What HCPs recommend translates into consumer sales.
- In the changing omnichannel landscape where the lines between consumer and HCP brands is blurring, all supplement brands can transform their business with a better understanding of how HCPs influence supplement purchases.
When It Comes to Supplement Brand Evaluation, Not All HCPs Are Alike
Most complementary and integrative HCPs consider their philosophy of health and wellness to be holistic. However, the term “holistic” has a broad definition, and within the spectrum of this definition some HCPs take more of a “vitalistic” approach, while others align more closely with a “pragmatic” approach.
This 83-page written report and 21-pages of market sizing charts provides a comprehensive overview of each of the health professional credentials that are most likely to influence the use of dietary supplements and other integrative products and services among their patient groups: