Five 11 x 17 RealPersona™ Segment Profile Boards
All five market segment profiles are fully realized with individual RealPersona™ boards (available in the Full Report package). A mix of first-person narrative and friendly data visualizations, carefully presented on a printable 11 x 17 sheet, the five RealPersona™ boards create a distinct personality for each segment profile. You can see at a glance their makeup, what motivates them, how they differ from the total sample, the percentage of patients they treat with integrative medicine, their integrative approach, their degree of connection to the integrative community, their challenges, influencers and more.
Four Special Reports
Thirty-three pages of four special reports provide insight into:
- Higher Quality of Life and Increase in Pay: Factors that hold the key to integrative physicians who report both a higher quality of life and higher pay as a result of practicing integrative medicine.
- Concierge/Membership Models: These models are a growing trend within integrative medicine.
- Location: Whether location matters when it comes to the success of an integrative medicine practice.
- Market Size Estimate: The first-ever, data-driven triangulation of the integrative MD/DO market size. How big is it, really?
The 48-page appendix includes:
- Answers to open field questions
- Crosstab results on therapies and specialties that determine:
- Specialty-to-specialty correlations within a practice
- Therapy-to-therapy correlations within a practice
- Specialty-to-therapy correlations within a practice
PLUS: Custom Crosstab Data and Brand- or Category-Specific Segmentation Distribution
Where does your brand or category and its product offerings fit in the integrative physician landscape? Available with the Full Report + Custom Data package, we will generate a custom crosstab from all the questions asked in the study, showing percentages of:
- Total sample
- Each RealPersona™ Segment Profile
- Your brand or category customers
From this data, we will develop a:
- User profile of your brand or category customers
- Brand- or category-specific segmentation distribution chart, highlighting which RealPersona™ Segment Profiles have higher and lower participation with your brand or category
Plus: For many supplement brands, we have enough data to differentiate between those who say they utilize your brand in their practice and those who say your brand is one of their three primary brands. For these brands, we will also provide conversion funnels by RealPersona™ segment, to show how likely a segment is to convert from being used to being considered a primary brand within their practice.
Please contact us to determine custom data availability for your brand or category.