Report
Published on
January 28, 2019
When Gaia Herbs implemented a transparency program, their sales skyrocketed 3x over the next four years. Which was a smart move. Because one in five of U.S. consumers choose a transparent vitamin and supplement brand as their first choice. In our newest report, you'll get the data and insights that will inform how much to invest in transparency and what transparency practices will give you the best return on investment.
Learn more. $2,000–$3,000 Purchase Report
Article
Like many in the natural products industry, I’ve watched P&G’s acquisition of New Chapter in 2012 with great interest because it involved one of the world’s largest CPG companies and one of the US natural products industry’s most beloved supplement brands.
Article
Have we reached the tipping point for millennial participation in the natural products industry? Yadim, a seasoned NBJ Summit attendee, reflects on the faces in this year's crowd.
Article
From years of working with leading dietary supplement brands, we know the hard truths you face. While each company has its own unique set of challenges, there is more commonality than difference. From startups to established brands, here are the 12 patterns we’ve seen supplement brands falling into.
Article
Published on
November 14, 2018
Pure Branding, a strategic consulting, market research and brand development agency, today released its ROI of Transparency: A Consumer Market Research Study, which distills feedback from more than 1,000 Americans about their attitudes, perceptions and sentiment on corporate transparency, and transparency among the brands they purchase. In today's world, where most consumers think brands lie, this new report confirms that a company's level of transparency directly and positively impacts sales.
