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Published on March 13, 2015

Publication

“Best Seller: Telling a Brand’s Story though Dietary Supplement Package Design” in Nutritional Outlook

Published on April 6, 2016
Dietary supplement packaging does more than keep a bunch of capsules in place. In this piece on how to use your supplement label and package to tell your brand's story, Yadim Medore warns that putting product package before brand is putting “the cart before the horse,” Medore says. “You have to understand who you are and what you stand for before you can begin expressing the brand through packaging.” Get the full story on Nutritional Outlook.

Publication

“Design Experts Talk Packaging Trends for Dietary Supplements and Natural Products” in Nutritional Outlook

Published on May 8, 2018
In the natural products industry, it’s sometimes niche brands who are the biggest packaging disruptors on the shelf. Packaging is an invaluable way for a small brand just starting out to stand out in an increasingly crowded marketplace—and to attract the core consumers who identify most with the brand. In this Nutritional Outlook piece, Yadim Medore advises on designing with an eye towards transparency.

Publication

“Natural Products Packaging: Cutting Through the Clutter” in Nutritional Outlook

Published on April 14, 2017
The sheer volume of functional-food and -beverage products, nutritional supplements, and other natural wellness products vying for consumer attention and dollars online and on retail shelves requires brands to be deliberate and innovative in their branding and packaging strategies. So how can brands cut through the clutter with their visual decisions? Pure Branding's Yadim Medore advises brands in this Nutritional Outlook article.

Report

The ROI of Transparency:
Personal Care Edition

Published on February 4, 2019
Transparency is the new buzzword, but how important is transparency to your brand, to the personal care industry, and most significantly, to your customers? In this groundbreaking new consumer research report, you'll get the data and insights that will inform how much to invest in transparency and what transparency practices will give you the best return on investment. Learn more.
$2,000–$3,000 Purchase Report

Article

Is “Making a Difference in the World” for Suckers?

by Peter Littell | Published on February 27, 2019
Addressing a major challenge that premium dietary supplement and functional food brands face in today’s marketplace: how do you convince consumers that their purchase of a food or dietary supplement “makes a difference” beyond the functional benefits? It’s a critical question for premium brands, especially those with commodity-like products.

Article

Why Successful Supplement Brands Don’t Lead with the Science

by Yadim Medore | Published on May 15, 2019
Science is critically important because it ensures that your products are effective, and you’re using the right ingredient in the right dose. But when everyone is making the same claims, science becomes the cost of entry at best, and just noise to the consumer at worst.

Article

Four Warning Signs of Legacy Supplement Brand Decline

by Yadim Medore | Published on September 3, 2019
It’s not easy being a legacy dietary supplement brand. With the supplement industry reaching revenues of $45 billion, many legacy brands are struggling to maintain their market share in an increasingly crowded and competitive market. From our experience working with legacy supplement brands, we have identified a number of warning signs that are to be ignored at one’s own peril.

Event

COVID-19 and the Practitioner Dietary Supplement Channel: Challenges and Opportunities

Speaker Yadim Medore Published on
Pure Branding's founder and CEO, Yadim Medore, will be speaking on Tuesday, June 30, at a special CRN webinar on dietary supplements within the practitioner channel. Because this event has relevance beyond just the practitioner channel, we encourage all leaders within the supplement industry to attend. Yadim will be sharing important data on why all brands should care about the growing integrative physician market — not just practitioner brands.